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Our mission

When working across silos, you need to be structured, fast, and open-minded. We believe in interdisciplinary collaboration and in fast iteration, as we know that it’s essential for knowledge sharing and knowledge creation. All in contrast to being creative.

We are redefining work in marketing as we are building a platform named ‘HeyLouise!’ to release insights and evidence. Because, Hey!, it should be easier to be more creative. 

Get rid of the heavy spreadsheet and headless mail feedback

We know, that marketers spend endless amounts of hours to find the latest version from their campaigns. Typically after an intense process, where stakeholders, peers, and managers give feedback on the material on email, phone, or even as a printed version, with drawings and comments, they lose track on feedback and purpose.

We want to give marketers the control back, give them the fast track to campaigns and collaboration. The ability to proceed faster and be more streamlined across channels as user journeys and teams are growing faster every week.

grow with agile
Mikkel Kramme Abildtoft

Mikkel Kramme Abildtoft


Developer, Philosopher and a hard worker. Loves the problem and like to create the solution with bites and bytes. Has been working with developing databases, user interfaces and app’s for health care professionals and has now started a new journey to understand the marketing jargon and creative world.
Patrick Bassing

Patrick Bassing


I have a masters degree in Computer Science from the IT University of Copenhagen. I’ve worked as a developer both in the consulting industry and medical industry, as well as a few years of experience in the hosting industry.
My specialty in the team is AI. I’ve done plenty of this in the past, making intelligent systems and (physical) robots. Let’s see how far we can take AI within Martech!

Anne Ceclie Pape

Anne Ceclie Pape


Experienced marketing manager with knowledge back form the days, when printed catalogue wash still the best thing – ever! Moved in to a digitale transformation from print to online and ended up in the IT department to develop products, campaigns and other disruptive app’s that benefited the business. Besides building HeyLouise – Mom to two teenage girls and a cat. 

Our partners:

HeyLouise IVS

Emil Holms Kanal 14
2300 København S

+ 45 30 38 28 10
anne (at) heylouise.app