Plan, create and execute🚀 your multi touch campaigns that are creative, innovative and return a good level of ROI – without getting exhausted👩🏼‍💻

Do it all from one single platform

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Focus on what’s important

Our platform helps you with agile campaign planning and execution. When using the HeyLouise platform you can reduce repetitive and unnecessary tasks in the creative process with version and feedback control for your campaign materials. With performance and goal tracking at hand, you can easily adjustments your campaigns.

design thinking

A UX design process or a creative marketing process?

Why not both – use a proven method from IT development to increase your creativity and improve your ROIs

Asset control with AI 

Due to infeasible and time-consuming filename conventions, marketing teams are spending countless hours finding existing materials, rather than on finding novel uses for them.

  • We use AI to give you control and easy search for your material.



Get rid of unruly spreadsheets and gigantic mail threads

We know, that you spend endless amounts of hours to find the latest version from your campaigns. Typically after an intense process, where stakeholders, peers, and managers give feedback on the material on email, phone, or even as a printed version, with drawings and comments, they lose track on feedback and purpose.

That’s our mission

When working across silos, you need to be structured, fast, and open-minded. We believe in interdisciplinary collaboration and in fast iteration, as we know that it’s essential for knowledge sharing and knowledge creation. All in contrast to being creative.

We are redefining work in marketing as we are building a platform named ‘HeyLouise!’ to release insights and evidence. Because, Hey!, it should be easier to be more creative. 

Why are we not a DAM

HeyLouse aims to support the whole agile marketing process, without defining that agile marketing must be done just so.

This includes DAM-like functionality, but the emphasis is not only on storing and curating already produced material for internal reuse in the enterprise, but also to support the ideation, creation and execution phases of marketing.

Don’t store just your marketing end products for easy retrieval, but also the knowledge and knowhow involved in creating  and proofing them. Enable the feedback loop.

Bracket your file naming convention rules – and focus on being creative.

Why are we not another collaboration tool

All marketers has a ‘spreadsheet’ with plan for the next months of advertisement, that contains a copy from other channels, drives and sheets. We make it possible to combine and only place it in one hub. 

For performance we will not only focus on the figures, numbers, but match it with the advertisement that is presented for that day  – a real time solution.

When adding the same view – you have the same view of performance and campaign. And not only viewing the performance from one point of view. 

That gives evidence for creativity. 

And when the feedback loop is visible i version control – it gives you the ability to look back and be concise. 

Why are we not another publish tool

While the digital social channels controls the mindshare in the marketing industry, there are many other channels. Truly omnichannel marketing is not just social posts. POS material, brochures, billboards and etc. are still essential marketing channels for many businesses.

…and the rest of the team

Mikkel Kramme Abildtoft

Mikkel Kramme Abildtoft


Developer, Philosopher and a hard worker. Loves the problem and like to create the solution with bites and bytes. Has been working with developing databases, user interfaces and app’s for health care professionals and has now started a new journey to understand the marketing jargon and creative world.
Patrick Bassing

Patrick Bassing


I have a masters degree in Computer Science from the IT University of Copenhagen. I’ve worked as a developer both in the consulting industry and medical industry, as well as a few years of experience in the hosting industry.
My specialty in the team is AI. I’ve done plenty of this in the past, making intelligent systems and (physical) robots. Let’s see how far we can take AI within Martech!

Anne Ceclie Pape

Anne Ceclie Pape


Experienced marketing manager with knowledge back form the days, when printed catalogue was the best thing – ever! Moved in to a digitale transformation from print to online and ended up in the IT department to develop products, campaigns and other disruptive app’s that benefited the business. Besides building HeyLouise – Mom to two teenage girls and a cat. 

Our partners:

HeyLouise IVS

Emil Holms Kanal 14
2300 København S

+ 45 30 38 28 10
anne (at)