Get rid of the heavy spreadsheet and mail feedback
We know, that marketers spend endless amounts of hours to find the latest version from their campaigns. Typically after an intense process, where stakeholders, peers, and managers give feedback on the material on email, phone, or even as a printed version, with drawings and comments, they lose track on feedback and purpose.
We want to give marketers the control back, give them the fast track to campaigns and collaboration. The ability to proceed faster and be more streamlined across channels as user journeys and teams are growing faster every week.
When working across silos, you need to be structured, fast, and open-minded. We believe in interdisciplinary collaboration and in fast iteration, as we know that it’s essential for knowledge sharing and knowledge creation. All in contrast to being creative.
We are redefining work in marketing as we are building a platform named ‘HeyLouise!’ to release insights and evidence. Because, Hey!, it should be easier to be more creative.
To deliver content and ads at the right time and place – means building while your are moving.
A marketing team must be agile and flexible to do so!
Why are we not a DAM
HeyLouse aims to support the whole agile marketing process, without defining that agile marketing must be done just so.
This includes DAM-like functionality, but the emphasis is not only on storing and curating already produced material for internal reuse in the enterprise, but also to support the ideation, creation and execution phases of marketing.
Don’t store just your marketing end products for easy retrieval, but also the knowledge and knowhow involved in creating and proofing them. Enable the feedback loop.
Bracket your file naming convention rules – and focus on being creative.
Why are we not another collaboration tool
All marketers has a ‘spreadsheet’ with plan for the next months of advertisement, that contains a copy from other channels, drives and sheets. We make it possible to combine and only place it in one hub.
For performance we will not only focus on the figures, numbers, but match it with the advertisement that is presented for that day – a real time solution.
When adding the same view – you have the same view of performance and campaign. And not only viewing the performance from one point of view.
That gives evidence for creativity.
And when the feedback loop is visible i version control – it gives you the ability to look back and be concise.
Why are we not another publish tool
While the digital social channels controls the mindshare in the marketing industry, there are many other channels. Truly omnichannel marketing is not just social posts. POS material, brochures, billboards and etc. are still essential marketing channels for many businesses.
Assets control with AI
Due to infeasible and time-consuming filename conventions, marketing teams are spending countless hours finding existing materials, rather than on finding novel uses for them.
- We use AI to give you control and easy search for your material.
Mikkel Kramme Abildtoft
I have a masters degree in Computer Science from the IT University of Copenhagen. I’ve worked as a developer both in the consulting industry and medical industry, as well as a few years of experience in the hosting industry.
My specialty in the team is AI. I’ve done plenty of this in the past, making intelligent systems and (physical) robots. Let’s see how far we can take AI within Martech!
Anne Ceclie Pape
Experienced marketing manager with knowledge back form the days, when printed catalogue wash still the best thing – ever! Moved in to a digitale transformation from print to online and ended up in the IT department to develop products, campaigns and other disruptive app’s that benefited the business. Besides building HeyLouise – Mom to two teenage girls and a cat.