Look deeper into HeyLouise
We tailormade this system to marketing. Tailormade it to fit the needs of creating, briefing, planning, and reporting.
Here you can get more in to detail about what we have developed and what we think is best practice.
Dashboard of all your activities so you can see, what is to come, what’s going on, and what is finished. An easy overview of all your activities for all your co-creators.
The dashboard is divided in to workspaces, so you have control of your brand awareness and your priorities.
Ideal to share with management team and as a monday start.
A marketing campaign is an organized course of action to promote and sell a product through different channels – typically a specific type of media, such as television, radio, print, and/or a social media network.
Defining a campaign’s goal usually dictates what activities are needed, what ad materials should be created, and what channels would be the most effective for reaching a specific segment of consumers.
In HeyLouise, you can manage your campaigns throughout their complete lifecycle: From the early planning phase to the creative production phase where ad materials are created, to the execution and monitoring phase where you track the impact that your campaign has had in relation to its intended goals.
The building stones
Assets are the shared elements that are used to define your brand like logo, graphic elements, copy, icons. All the bits and pieces that are reused throughout your campaign.
In other words, all the parts are combined together to create your ad materials.
When uploading your assets into HeyLouise, you will be able to find them within seconds and save a lot of frustrating back and forth searching for them.
You can even see what materials the assets are used in and reuse the assets as much as you like.
A marketing persona is commonly defined as a composite sketch of a key segment of your audience. In other words, a semi-fictitious representation of one of your ideal customers, their backgrounds, goals, challenges, and so on.
A marketing persona should represent a specific segment of your target market, not all of it. Likewise, a marketing persona is not supposed to detail one specific person and should not be based on one specific individual.
Why are personas important? Well, first of all, it’s important to know how you are talking to. Who do you want to engage with your products and brand? You might have more success with two distinct messages targetting two separate personas instead of one generic message aimed at both.
In HeyLouise, you can create personas and link them to campaigns, materials, and assets so you can always track who you are targetting and with what.
As a template to create your own persona inside HeyLouise, we have used the canvas ‘Empathy’ – you can read more about the canvas here: https://heylouise.app/persona-template-used-in-heylouise/
When signing up for our 30 days trial, you will get access to the Team plan. After 30 days we will ask for credit card information, where you can choose to up or downgrade your plan.
Your access will be provided to our Beta version. Please note, that we in the future will raise the prices as the HeyLouise platform will evolve.
Got any questions?
Don't hesitate to reach out, we won't shoot!
(although we do love a good Nerf war once in a while)
Emil Holms Kanal 14, 2300 København S