As a part of our framework, we use the Empathy Map to define a persona.

It works well when you define your customer or personas with empathy instead of the usual demographic terms. For starters, the empathy map helps you to define the surroundings of your customer. Helps define their problems and needs, so you know, how to help them and to understand what they want to achieve. A much more empathic understanding is always a good way forward.

Is a good idea to brainstorm all possible users of your service or product. Then select the three of your users and start to define them as a persona, that you and your team can relate to.

When we work with personas, we event give them a name. That makes them easier to remember and easier to visualize when you work on your content.

We are using the Empathy Map Canvas by XPLANE and Alexander Osterwalder. Please view their medium article here:

How to define a persona with the empathy template

What does she/he:

  • See?
  • Hear?
  • Think and feel?
  • Say and do?
  • What is her/his pain?
  • What does she/he gain?
Canvas to use for defining and building personas
Canvas for defining a persona from the empathy guidelines.

We started with the guidelines from Osterwalder, where we wrote down and defined the topics from top to down on the list.

And by using this method, we were able to define and name our demo personas, who are very interested in designing big things out of paper.

Please take a closer look at our personas:

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