About Us

We believe that only by removing the barriers present in both the creative and evaluative aspects of marketing, and by linking the two, will true agile marketing be possible.

Our team

The team behind HeyLouise

Anne Cecilie Pape

Founder & CEO

Experienced marketing manager with knowledge back from the days, when the printed catalog was the best thing – ever! Moved into a digital transformation from print to online and ended up in the IT department to develop products, campaigns and other disruptive app’s that benefited the business. Besides building HeyLouise – Mom to two teenage girls and a cat. 

Patrick Bassing

Founder & Cino

I have a masters degree in Computer Science from the IT University of Copenhagen. I’ve worked as a developer both in the consulting industry and medical industry, as well as a few years of experience in the hosting industry.
My specialty in the team is AI. I’ve done plenty of this in the past, making intelligent systems and (physical) robots. Let’s see how far we can take AI within Martech!

Mikkel Kramme Abildtoft

Founder & CTO

Developer, Philosopher and a hard worker. Loves the problem and like to create the solution with bites and bytes. Has been working with developing databases, user interfaces and apps for health care professionals and has now started a new journey to understand the marketing jargon and creative world.

Where it all started

Our journey began at a shared desk at the IT University in Copenhagen as a conversation about working processes and startups.

And after being accepted at the IT-Startup program we went from idea to concept guided by the guys at the Business Department. 

One year later, we moved from the shared space to our own office. 

IT startup

Our values

We support marketing in their daily struggle with structure, overview, and insights, so they can focus on the build, create and execute.

The whole process behind the doing of marketing is today divided into tools and applications, that are specialized for other terms and use cases and not for handling and orchestration the daily work in marketing leaving the team frustrated and fire shooting in all directions without any goal. 


Research shows that 68% have difficulty creating, managing, and sharing their plans in a busy workday. 81% are missing a single unified view of their campaigns and 74% of marketers express that they have poor control and follow-up on their resources and priorities.

We believe that overview, structure, and insights are good terms for collaboration and with that – more time to be creative and having a good workday.


Emil Holms Kanal 14, 2300 København S

(+45) 30382810


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