A transformation into agile marketing
A shift from doing traditional marketing to work agile marketing in the process is becoming more the new big thing. But how do you proceed with it? and why should you even bother?
With agile marketing, you can speed up your go-to-market mindset, save money on resources, and even deliver your campaigns under budget.
Normally this time of year is planning for a new year. Planning for 2021. Days are set off to be able to think – out of the box – and to approve the strategy and a plan for your entire marketing activities covering the whole year.
With agile marketing, you don’t have to plan an entire year. But set a target and aim for it, by using a defined target group and by using your channels and learn from it.
Build – create – learn.
A UX design process or a creative marketing process?
Why not both – use a proven method from IT development to increase your creativity and improve your ROIs.
And when working retrospective by adding your insights across channels – your campaigns can improve by more than 25%.
Gartner has told us, that when adjusting content and messaging to reflect shifts in customer – you can improve the outcome of your campaigns.
We did it – and improved the campaign with a lead attraction to more than 172% of what was estimated. By simply communicating, comparing, and collaborate across channels and continuously adjusting content, images, and call to action buttons.
Get rid of unruly spreadsheets and gigantic mail threads
So instead of using a spreadsheet to combine it all. We have developed HeyLouise as a tool for the process of making campaigns. And by adding information across channels, target groups, and elements, we give you the opportunity to work with agile marketing.
We know, that you spend endless amounts of hours to find the latest version from your campaigns. Typically after an intense process, where stakeholders, peers, and managers give feedback on the material on email, phone, or even as a printed version, with drawings and comments, they lose track of feedback and purpose.
Why not combine it all and gain control.
That’s our mission
When working across silos, you need to be structured, fast, and open-minded. We believe in interdisciplinary collaboration and in fast iteration, as we know that it’s essential for knowledge sharing and knowledge creation. All in contrast to being creative.
We are redefining work in marketing as we are building a platform named ‘HeyLouise!’ to release insights and evidence. Because, Hey!, it should be easier to be more creative.